The retailer's 'Love Thyself' beauty campaign has prompted
complaints to the Advertising Standards Authority for its "overly sexual
depiction of women."
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| Harvey Nichols' 'Love Thyself' beauty campaign has attracted complaints to the ASA |
Harvey Nichols has a knack for an eye-catching, if not
wholly appropriate, fashion campaign. Its summer sales ad featured a model with
a wet patch on her nether regions and the tagline: "Try to contain your
excitement", which drew 105 complaints and prompted an investigation by
the Advertising Standards Authority (verdict: not guilty of anything other than
bad taste).
Now the ad for its beauty shop is rubbing people up the
wrong way. Beauty Bazaar's "Love Thyself" campaign, which sees girls
snogging their mirror image, has racked up 15 complaints since the store opened
in Liverpool last month. "[Complainants] say the ads are offensive and
potentially harmful, [ they] believe the imagery is overly sexual in its
depiction of women," the ASA said.
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